Columns
Business Journal Columns
Click below to read Stevie Ray’s column published nationally each month in the Business Journal Newspapers, along with bonus videos.
Familiarity Breeds Influence – March 2023
In the second century CE, Roman philosopher and rhetorician Lucius Apuleis first said, Familiarity breeds contempt, while rarity wins admiration. Sadly, Apuleis did not live in a time of peer-reviewed research. As such, his admonition sends us 180 degrees from developing one of the most important elements of influence; relationships. To establish an influential relationship […]
I Feel Your Pain – February 2023
First published nationally in the Business Journal Newspapers I was boarding a plane recently and going through the usual airline passenger worries, I hope my seatmate has showered in the last week. I hope I get at least one armrest. As I was stowing my carry-on (I got an overhead bin!) I saw a young […]
Let’s Take a Break – January 2023
First published nationally in the Business Journal Newspapers I am at the dog park with our two pooches, Cinnamon and Sage, on a crisp Minnesota morning. In Minnesota, crisp translates into you can’t feel your nose. I would not have been outside in the first place, except our dogs don’t know how to read a […]
Influence Ad Hominem – December 2022
First published nationally in the Business Journal Newspapers In a series of experiments at Dartmouth College, researchers tested the ability of people to change their opinions based on new information. In one experiment, subjects were given fake newspaper articles that confirmed a certain position (for example, that Irag possessed weapons of mass destruction, justifying the […]
Anger and Influence: A Good Pair or a Mismatch? – November 2022
First published nationally in the Business Journal Newspapers Anyone who has ever said, “Remember, never go to bed angry at your spouse,” has obviously never been married. Sometimes tense situations simply cannot be resolved in the midst of anger. The brain needs an incubation period to sort things out. I am lucky, I don’t remember […]
The Most Important Point of View…Someone Else’s – October 2022
First published nationally in the Business Journal Newspapers I sat staring at my phone. I didn’t want to call one of my directors, Joe. He and I had been going back and forth about a new program for our company and we could not agree on scheduling. My nature is to jump into things right […]
People Do Not Care About What is Good for Them – September 2022
First published nationally in the Business Journal Newspapers The Classical Dictionary of the Vulgar Tongue, by Francis Grose in 1796, contains the phrase, “He cut off his nose to be revenged of his face.” It refers to the act of injuring one’s self to harm someone else. The phrase has evolved into the warning, Don’t […]
The Entrenched Opinion – August 2022
First published nationally in the Business Journal Newspapers I was talking with a colleague the other day and the subject of COVID-related mask requirements came up. As soon as we broached the subject, I got tense because I knew that we were on opposite sides of the fence on the issue. We did what many […]
Ignore Emotions and Fail at Influence – June 2022
First published nationally in the Business Journal Newspapers Here is how most people approach getting others to do what they want. They research the facts, build a solid case for their argument, state their case in a compelling pitch, and believe that the facts are strong enough to speak for themselves. If they meet resistance, […]
Finding the Perfect Words – May 2022
My stepdaughter, Ondine, has been applying for summer jobs, and she asked me recently, “What should I say if the interviewer asks me about my past experience? Or says, ‘Tell me about yourself.’” Her question lies at the heart of all human interaction. It exposes the one concern people have when dealing with others, “What […]
Influencer, Know Thyself- April 2022
When I was a young man, I had the opportunity to travel to Japan. My martial arts teacher arranged for me to stay with the family of Mr. Maruyama, a respected member of the Japanese martial arts community. It was summer, and the Olympic games were approaching. This being the early ‘80s, the only Asian […]
Teams: The Silent Influencer – March 2022
If you read my column last month, I told of serving as jury foreman in a criminal case. Our first vote was an even split, but over two days of debate, people began changing their vote. But why? It was clear that some jurors were swayed by the evidence presented by the group, and truly […]
Positive Influence Demands a Flexible Ego – February 2022
Some years ago, I had the honor of serving jury duty. The case was made more difficult because, not only was the defendant charged with assault, but the victim was a vulnerable adult (an elderly man with dementia). When the jury was handed the case to deliberate, I was voted Jury Foreperson. I began the […]
The Golden Rule of Influence – January 2022
To influence someone, you must first be clear about their motives; what drives them to act a certain way or prefer one thing over another. We can’t move forward with relationships until we assign motives for people’s actions. The same action can be seen as criminal or saintly, depending upon the reason behind the action. […]
Leading the Return to Work – November 2021
The pandemic has created more introspection among business leaders than any other event in recent history. The early months of shut-downs and reorganization caused leaders to question just about every old-school belief in how business is done. Months later, the question was, “When will we get back to normal?” Then, when Open sign was finally […]
Sometimes Survival is Enough – October 2021
I couldn’t believe what I was hearing. I was talking to a Jackson, a manager at a manufacturing facility. He had just received senior leadership’s expectations for his department for 2022. Company ownership expected a steady increase in output, quarter-by-quarter for the entire year. Jackson looked at me and said, “Are they crazy? We are […]
Old School Speaking Doesn’t Work – September 2021
The worst thing to happen to presentation skills is the classic Speech Model. When I was in high school speech class, we spent one section on delivering an Informative Speech. The next section was on Persuasive Speaking, then Extemporaneous Speaking, then Inspiration Speaking, and finally Humorous or Entertaining Speaking. This approach to speech training allowed […]
An Unexpected Gift at an Unexpected Time – August 2021
In the movie, Finding Forrester, Sean Connery plays an aging writer who mentors a high school prodigy. When the mentor discovers that the young man is dating a fellow student, he tells him, “The key to a woman’s heart is an unexpected gift at an unexpected time.” The next scene has the young lady opening […]
Don’t Hide Behind Your Staff – July 2021
Earlier this year, my wife and I needed to replace our dual wall oven because the old one decided to run 100 degrees off the temperature we selected. We like to support local businesses, so we bought from a family-owned company in our area. Getting a new oven is like getting a new car, you […]
When to Use Your Voice Instead of Your Thumb – June 2021
The Silent Generation (aka Traditionalists), those born before 1946, still make up about 2% of the American workforce. It seems that a lifetime of grit and self-determination makes it hard to hang it all up and go sit on a beach somewhere. Baby Boomers, born between 1946-1964, make up 25% of the workforce. Generation X, […]
We Will Laugh About This Someday – May 2021
Researchers have discovered that the main purpose of laughter is not to signal that something funny has happened, but to foster agreement. Laughter is meant to support something that has been done or said. Inversely, if you make someone laugh, they will in turn agree with you. It is nearly impossible to disagree with someone […]
The Cost of Doing Business – April 2021
Sorry, no video for this column. Now that the pandemic is turning a corner, the big question is whether employees should return to in-person workplaces. Even though there are definite benefits to distance working, many business leaders are being short-sighted about this issue. After the initial shock of working from home wore off, many employees […]
Religion: The Unspoken Word in Business – March 2021
Much of the recent research into how healthy workplaces operate reveal that when employees feel respected for who they are as human beings—not just positions within the company—they are more productive and stay with their employer longer—often turning down better opportunities. Some have mistakenly attributed this shift in workplace expectations to Generations X and Z, […]
Want Loyalty? Educate the Customer – February 2021
I have been a loyal customer of a few businesses over the years, and it is not because they charge less for their products or services, or because they do a better job than the competition. It is because they make me smarter. I contacted one recently, a heating contractor, about a furnace in one […]
The Mortgage, the Noodles, and the Airline – December 2020
“I am so sorry. We have been experiencing an extremely high volume of business.” Those were the first words I heard from a mortgage company I am using to refinance properties that I own. I had contacted them in early October, seeking to take advantage of dropping interest rates. It was now December, with no […]
The Forgotten Team Member – October 2020
Sorry, no video for this column I rarely write about my background in improvisation because most people only equate it with its most familiar form; comedy. However, when improvisation, or improv was in its early stages of development in the 1930s, the intent was not to create a new form of theater or comedy, but […]
A House Divided – September 2020
“A house divided against itself cannot stand.” I wonder what Abraham Lincoln, who borrowed this Biblical quote for his speech in 1858, would think of how divided his house become. Name the issue—mask wearing, distance learning, public gathering, businesses re-opening—and the civil discourse has lost its civility. Don’t even start a conversation about the presidential […]
Be Creative; Debate – August 2020
Now that the pandemic is settling in for a longer run than expected, many businesses are having to shift from let’s wait this out to what do we do now? Some organizations have the option of simply delivering their existing goods through different channels—drive-thru service or patio dining for restaurants—but if your company is more […]
Leading Through Toxic Stress – July 2020
When the pandemic first struck, I penned a column about leading during times of emergency. The style of leadership needed during a crisis is wholly different than during periods of stability and certainty. Now that the pandemic is months old, without a clear end in sight, business leaders must turn their focus from leading during […]
Camera, Camera, on the Wall – June 2020
Now that the country is re-opening, a lot of companies—and employees—are considering making distance working a part of their operations. A CNBC poll discovered that 43% of Americans want to work at least partially from home. I have reservations about the disconnect distance working may cause in the workplace. Random interactions have proven to account […]
You Know What I Heard? – May 2020
Sorry, no video for this column If there is one thing that I have learned during the COVID crisis, it is who to avoid. The people I have learned to tune out fall into two groups; the You know what I heard? group, and the I can top that group. Both groups have only one […]
Leading in the Time of COVID – April 2020
It is one thing to keep employees focused and engaged when times are normal; try doing it during a global pandemic. Not only are people isolated—which cuts them off from the usual channels of stimulation and connection—but the uncertainty of the future takes a drastic toll on every employee. The current crisis calls for specific […]
The Hidden Dangers of Social Distancing – March 2020
A colleague of mine recently talked about the need for people to experience group interactions by saying, “Every now and then, we all need to breathe the same air.” With the emergence of COVID-19, social distancing—the safe distance between people that inhibits the spread of the novel coronavirus—certainly challenges that need. Other practices—e-learning, telecommuting, and […]
The Windows to the Soul – February 2020
“Look at me when I’m talking to you!” “Don’t you eyeball me!” Two phrases that demonstrate the dichotomy of eye contact. European cultures consider it rude not to look at the person who is speaking. However, many Asian cultures consider it intrusive and disrespectful to give too much direct eye contact. Add to the equation […]
I Can’t Stress This Enough – January 2020
Sorry, no video for this column When I am asked to work with a group of employees, I am often tasked with introducing a new set of behaviors that the company wants followed. Lately, the inevitable response from employees has been, “How am I supposed to do all this new stuff while trying to keep […]
Get Used to Watching Yourself – December 2019
If you never have to stand in front of an audience and deliver a presentation, you can stop reading. For the rest of you, I am often asked, “Should I bring notes on stage, or script my presentation word for word?” As with most of life, the answer is never simple. Before I get into […]
One Thousand Punches a Day – October 2019
This is a monumental year for my company; it is our 30th anniversary. I know, you see my photo or videos in the Business Journal and think, “Stevie, you don’t look a day over forty!” I stay out of the sun. When people find out about the big 3-0, they invariably ask how we kept […]
Why We Argue – September 2019
Sorry, no video for this column. I like to keep my wits sharp. To do this, I often listen to debates on my computer while performing mundane tasks at work. The debates cover every issue you can imagine; immigration policy, foreign affairs, education, you name it. As you might expect, there are experts on both […]
The One Reason You Exist – August 2019
Sorry, no video for this column. I was on the phone with my web hosting company because I was having trouble setting up new e-mail service for my business. After weeks of working out the kinks, I was not able to sign on to my new service. The tech support guy confirmed that I wasn’t […]
If You Want Creative Thinking, Stimulate – July 2019
Here is how most companies conduct a brainstorming session. They take a bunch of staff members and pack them around a table in a conference room. The walls of the room are the same dull gray as the local penitentiary. The only artwork is a motivational poster from the ‘80s with a photo of people […]
No Apologies Necessary – June 2019
I am often asked, “If I, or my company, has made a mistake, how should we apologize?” I used to tell people that one apology at the start of the conversation, and one at the end, was sufficient; any more, and it seems like you are begging for forgiveness. However, new research conducted by Case […]
Talk, Don’t Text – May 2019
I got a call from Charles the other day. Charles is the Vice President of Sales of a software company. He said, “I handle high-end client issues. By the time an issue reaches my desk, it means that things are serious. The first thing I do is check the e-mail thread between my staff and […]
Chase One Rabbit – April 2019
Sorry, no video for this column “What is it you want your people to do better?” I pose this question to every client as I prepare for a workshop. This time, I was speaking to, Hank, an executive at 3M. He was driving an initiative to improve innovative thinking and shorten the time between idea […]
The Audience Must Remember – January 2019
Sorry, no video for this column. I was winding down a one-on-one session with Robert (his real name), the president of a financial services company, when he asked for advice about an upcoming speech he was to give at a major conference. “I am worried,” he said, “because I am the final speaker of the […]
Don’t Fill ‘er Up – December 2018
I was sitting in the back of a conference room last week waiting to deliver a presentation. Speaking before me was, Barbara, a staff member talking about a new company policy. Soon after she began, I noticed she used what linguists call hesitation forms; more commonly known as fillers. Fillers are words or phrases a […]
Small Document, Big Impact – November 2018
Sorry, no video for this column. It wasn’t that long ago that companies realized that rewarding healthy behavior among their employees paid off in big ways. Healthier eating and exercise meant fewer sick days, increased longevity, and higher productivity. So, companies instituted perks and bonuses for employees who took better care of themselves; this, in […]
Why the Eiffel Tower Went on Strike – October 2018
Sorry, no video for this column. I couldn’t believe it. My wife, stepdaughter, and I were actually taking a full two-week vacation. I am like most Americans; any time away from work more than seven and half days and I get antsy. “Who is going to handle things while I am away?” “The longer I […]
I’m in Sales, Not in Service – September 2018
Sorry, no video for this column. If I am in the right mood, listening to easy-listening jazz is fine. If I have been on hold for fifty-seven minutes waiting for customer service, easy-listening isn’t easy to listen to. It struck me that, when I first called Big Behemoth Communications to help my aging parents switch […]
What is So Funny? – August 2018
Frank, a good friend of mine and a retired medical device consultant, was negotiating a contract with a prospective client. As is often the case, the sticking point was his fee. Every time he submitted a budget, the client sent it back with the note, “Can you shrink the budget a little?” Frank trimmed and […]
To Manage Future Anxiety, Remember Past Success – July 2018
Sorry, no video for this column. I was working with Terry, an executive at a software development company, to prepare him for an upcoming conference. When I asked about his greatest concern, he said, “I have to deliver the closing keynote. I am supposed to wrap up the entire three-day event and send the attendees […]
Time for Old-School Note-Taking – June 2018
Sorry, no video for this column. I sat in the back of the conference room as Margaret, a corporate trainer, was conducting a workshop for a group of financial professionals. She gave the audience a handout of her presentation and they were dutifully flipping through the booklet, page by page, at her command. She would […]
How to Shake a Hand – May 2018
Sorry, no video for this column. I was conducting a workshop at a law firm on how to build good client relationships. I do this workshop for the firm every year as part of their New Lawyer Training program. This is one of the larger firms in the area, and they hire about sixty new […]
Giving a Good Presentation is Like… – April 2018
Sorry, no video for this column. I was sitting in the back of a conference room waiting for a speaker to finish her presentation, so I could have my turn to take the stage and wow the audience. I was at a professional development conference, so the room was filled with corporate executives from every […]
We Can See You – March 2018
I was participating in a workshop with the late Paul Sills many years ago. You don’t likely know his name, but Sills is one of the founders of The Second City in Chicago. Second City is known for sketch and improvisational comedy, and is the birthplace of such stars as Bill Murray, Gilda Radner, and […]
Re-fighting the Last War – February 2018
Sorry, no video for this column. It is 1918. It is three years into World War I. The armies of France, the United Kingdom, Russia, the United States, and ten other countries are battling the Central Powers; led by the German Empire, Austria-Hungary, Bulgaria, and the Ottoman Empire. The four-year battle was known as a […]
Familiarity Breeds Business – January 2018
I was standing in line at the grocery store; nervous. I hadn’t intended to stop into this store, but as I was leaving the house my wife hit me with the “as long as you’re going out” request. She wanted me to return something she bought a few days earlier. We have a little game […]